Well, let’s start with the obvious: I have clients from all over the world—of all religions and walks of life. The majority of the weddings I work at are not necessarily Jewish weddings. However, my identity is undeniably a part of who I am.

I was born in Tel Aviv and moved to London in 2014. For me, it was a dream come true—the big city where anything feels possible. I’ve always been drawn to its cosmopolitan energy, and every day, I feel grateful to meet people I might never have crossed paths with otherwise.
From the beginning, I set a goal for myself: I didn’t want to be known only as "an Israeli makeup artist for Israeli clients" or "a Jewish makeup artist for Jewish clients." I wanted to prove that my craft speaks for itself—that clients come to me because they love my work, not just because of who I am. I wanted brides to find me because they saw my soft-glam bridal looks, my signature harmony, my dreamy skin finishes—and because they wanted that for their big day. I’m proud to say that’s exactly what happened.
However, after October 7th, I felt a shift. My Israeli and Jewish identity suddenly became more visible—both to potential clients and online. I also felt the shift within the Jewish community here in London. And I completely understand it. I understand why, now more than ever, people within the community want to support one another. Why Israeli families want to hear Hebrew in the room on such an emotional and meaningful day.

I love all my clients, but there’s something deeply special about brides from my own community finding me and choosing me for their wedding day. This post is just to say: I’m here for you.
Maayan x
Comments